2020
Yup…another post about 2020.
It was a year many would like to forget…but we shouldn’t. Forgetting might not produce what we think it will produce.
Life comes with all sorts for challenges. If it didn’t, it might not take us to those “edge-places” where we refine into the best “us” possible. Individually or collectively…challenges can and often do make us better. They often make us better together.
2020 produced lots of good from the bad…
We opened an outdoor culture store. I mean…that’s cool. We persevered through the noise and made it through to the other side of 2020 as well. We got to touch the lives of people stepping out into adventure for the first time…or the hundredth time. We made new relationships with incredible people in the outdoor and bicycle industry. We put people on insanely cool rental bikes and introduced them to super sweet shoes, equipment, and gear. We did it all safely…and we did it with kindness and compassion. We loved every chance to brighten a person’s day. We loved brightening our community as much as we could…and were allowed to. We loved getting to open this store in 2020. And we love the idea of moving forward to all the good that will continue to come.
There are many other good things that we can reminisce upon as well.
Don’t forget.
As well …because of the challenges we faced together…there are many other good things we can look forward to.
Don’t forget.
Here’s to 2020…and to 2021. We’re on this adventure together…in the challenges and in the good.
Don’t forget...and look forward.
