Throughout the ROutsider blogs, we’ve continued to share many stories of folks enjoying the trails of Colorado Springs and throughout Colorado - which often include participation in bike or run races. We’re excited to share the story of someone behind the scenes now, who put together a race here in the heart of Colorado Springs this last summer!
Drew, with his Pulpit Primer hats and other race swag.
Drew Vidano, a friend of Routes and regular participant of The Trailblazers Bike, Run, and Hike Group, organized in the summer of 2022 the inaugural - and maybe final - Pulpit Primer 10K at Pulpit Rock Open Space.
Drew is from Monument, CO and graduated from Western Washington University in 2020. He studied marketing and entrepreneurship and also ran for the cross country team.
Drew currently works as a rep for Adidas Terrex & Five Ten, but he and a high school buddy, James, also have a business named ‘Berziege’ - German for ‘mountain goat’. They started the company with the mission of building the community of trail running and progressing the sport through unique, local races. Pulpit Rock Open Space was specifically chosen for this 10K because few people around town know of its beautiful trails or the adjoining Austin Bluffs Open Space.
Drew and James immediately dove in with their first few tasks…
They started by navigating the process of acquiring permits from the University of Colorado at Colorado Springs (who owns much of the land), and securing the necessary insurance for the event.
With other established races happening in town that same weekend, they had to find creative ways to promote the event, mostly online. Drew also designed a free hat for the first 25 runners to sign up. They set up social pages and accounts, and continued to try and get the word out organically.
They sought sponsorships to help offset the cost of the event for participants. Unfortunately, most of the bigger brands already had their sponsorship money allocated for the year or were hesitant to invest in a first time event. Despite the void in available sponsorships, Starbucks donated coffee and Hoka donated some gear.
By race day, 43 runners had signed up.
And all of Drew’s family - his parents and younger sisters - agreed to volunteer.
Race day came…and…
Unfortunately, no one was in the mood to drink the coffee they were handing out because it was the hottest day of summer thus far. And…Drew and his partner thought they had the 10K route marked well with flags the day prior, and even stationed a couple of volunteers at key intersections - but some runners still took wrong turns and had to backtrack. It was hard to ignore these elements of the day that felt a bit sour.
In the end, when Drew saw the first place runner approach the finish line, he felt a wave of relief. Not all was lost! The top runner finished the techy, single track course in just under 45 minutes. And they celebrated this finish in more ways than one.
After all the runners crossed the finish line, from ages 14 to 63, Drew relished in seeing how satisfied they were with the race and having the chance to explore new trails. Plus, he and his partner were excited to hand out some nice prize money for the top 3 finishers for the men and women - a common practice for European races but not yet here in the U.S. Facilitating the race was a tremendous amount of work for Drew and his partner, and they are not sure if they will do another one, but are grateful to have organized an experience that brought a lot of fun and enjoyment to others!
In the end, isn’t that what it’s all about?
